Washoe House
Washoe House sign near Sebastopol, CA

Portland Outdoor
Portland Outdoor sign in (where else?) Portland, OR

More PR identity sketchiness reported by The Guardian in The fake persuaders: "Sometimes, in other words, real people have no idea that they are being managed by fake ones." [via MeFi] I'm not sure what a fake person is, but I know what the writer is getting it. It's all about honesty and disclosure.

New Weblog Bookwatch Feature : Focus Links

For every book on the Weblog Bookwatch there is a corresponding mentions page. These pages show all of the weblogs that have mentioned that particular book. The new feature: now each mention will have the option of being "focused" to a specific post. By clicking on "focus this link", you'll have the opportunity to put in the permalink location for the post that discusses that book. The link will then have a star next to it on the mention page to let people know it's referring to a specific post. The link will stand out, and the Weblog Bookwatch will be a little more useful for everyone. Instead of pointing to the general weblog URL, and having to search for the mention, people can find the relevant post instantly. It requires a little bit of copying and pasting, but those focused links will probably get a bit more traffic because they'll be more useful.

If used, focusing the links should also help differentiate between people discussing the book, and those who just have it listed in their sidebar reading list.

This feature is brand new and may have a few bugs to be worked out. If you notice anything odd, let me know. It works on the honor system, so if it's abused it'll probably go away. Hopefully we can cooperate to make it work. Thanks!

Update: To get a feel for how it works, check out the mentions page for "A New Kind of Science". I went through and focused the links for several of the weblogs.

Argh! Driving back from Yosemite the other day we were listening to some marginal radio stations. Since then I can't get Lady by Little River Band out of my head. It's driving me insane. Anytime there's a quiet moment in my head I hear a little, "Look around you, look up here. Take time to make time, make time to be there." Or worse, the chorus. I'm hoping this post will help. Anything stuck in your head at the moment? (Maybe I can have a mental battle of catchy tunes until they all destroy each other.)

Lim's Cafe
Lim's Cafe sign in Redding, CA

Douglas Rushkoff on writing: "As I see it, all writers - fiction and non-fiction - are like travel writers. We go to places that most people dont' have access to, and then write about them. Whether they are physical places, emotional places, or psychic spaces, we either have been blessed with access to them, or we are crazy enough to venture into them. Our only obligation as writers, is to report back what we've found, and to add as much or as little analysis and commentary as we feel is appropriate."

I'm co-writing a book about weblogs called We Blog: Publishing Online with Weblogs. (You can pre-order or add it to your wishlist at Amazon already.) I haven't mentioned it here yet, so it's about time. It has been great working on a project with Meg and Matt again.

And keep an eye on blogroots for more info.

Me and my RSS files are taking part in the <link>-a-thon.

MSNBC.com Launches Weblogs. And, of course, MeFi discusses.

NYT: Climate Changing, U.S. Says in Report. The Bush administration finally admits the climate is changing thanks to fossil fuel emissions, but their suggestion is to adapt to the changes instead of trying to stop them. It's especially sad that they know unique environments like the delicate and beautiful Rocky Mountain alpine tundra could be gone forever, but don't seem willing to do anything about it. I think the President should go on a tour of our National Parks so he can experience some of these unique places firsthand. Then he might not be as cavalier about their destruction. I know that sounds naive, but I'd like to think it's a lack of experience instead of the alternative.

Theodore Roosevelt camped in Yosemite with John Muir, and wrote about his experience. We need another camping President. (Sounds like the seed of a good Hollywood script.)

Congratulations Greg and Anju!
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