onfocus

Great article about some new uses for advertising: Selling you a new past: "'What is important these days is not what advertising does to consumers, so much as how consumers use advertising to make statements about themselves to other people." [via KoLi 10/22] I wish critical analysis of the media I consume every day was part of the media I consume every day. (Which reminds me how much I miss Brill's Content.)

Today I changed an electrical outlet for a clothes dryer. The obvious difference between hacking electrical outlets vs. code is that electricity can kill you or burn down the house. While working on the outlet I was less tempted to wonder what would happen if I wired it differently.

Kevin Kelly, author of New Rules for the New Economy (and Out of Control) mentioned Amazon Hacks briefly on his Cool Tools weblog: "I picked up this tip from the fabulous book Amazon Hacks, which I feel any serious user of Amazon should read." The tip he was talking about is Hack #46, Track the Ranks of Books Over Time, which walks you through setting up a list of items to track at the great service JungleScan. [heads up via Jason]

Thanks to some more office space and some serious tinkering with my Windows XP interface [via Matt], I've achieved a higher state of workstation consciousness.



Mac OS X on the left, Windows XP on the right—connected. Like Michael Buffington said, an added benefit of two monitors is extra radiation. And if comic books have taught me anything, the high doses of radiation should give me super powers of some kind.

The other piece to the death of centralized content servers that I mentioned in my last post is Trust. Centralized spaces like Amazon, eBay, etc. provide not only the space, but trust: trust in identities, trust that the transaction will work, trust that if something goes wrong there's a system in place to deal with it. Another part of trust is gathering ratings about users by other users. There is no distributed system for this, so this may be the key role that keeps centralized services around. How do you syndicate trust?

I've been thinking epinions should embrace weblogs (+metadata) since 1999. David Galbraith recently makes the case much better than I did. I still believe sites that rely on users for content will have to realize that people want to publish in their own space. I think it will be up to weblog tool makers to make these integrations happen seamlessly (with metadata, probably). Amazon reviews, I'm looking at you. Friendster and Ryze could be the "about" pages for weblogs. Until people can contribute to group spaces like Friendster or Amazon without any extra effort, weblogs will continue to suck users' contributed thoughts away like a vacuum. I think as soon as a mechanism exists for aggregating reviews, personal identity info, buddy lists, items for sale, etc—centralized content services won't be needed.

Oh, hey, it's onfocus, my weblog! I have been extraordinarily busy. Here are some things that have been orbiting and need to be blogged:

• sk and I are in a hizzouse!
• Pattern language patterns. [via Nelson Minar]
• Nature and Madness by Paul Shepard
• XMLTV - TV listings in XML.
• The Lexicon of Comicana by Mort Walker
• PDFs: WMS, WFS, and GML - geocode everything with TLAs.
• iTunes for Windows [via WaxyLinks] (won't install for me)

Hopefully posting will resume here soon.

Corvallis native Brock Morse put together an independent, feature-length film called Westender. It's a medieval period film shot entirely in Oregon. (The film's website has some great photos of Oregon scenery.) You can see the film tomorrow night at the Portland Art Museum. Here's a story about the film in the Portland Tribune: An Ode to Oregon. I'm out of town, so hopefully they'll have a screening in Corvallis sometime. (Much of the film was shot just 30 miles away.)

There's a fun article about the Hacks Series in the Chicago Sun-Times: 'Hack' books a big boost to long-suffering geek culture. Mr. Ihnakto sums up the meaning of the series well: "The books pay homage to the spirit that the word 'hack,' enjoyed before it was co-opted by malevolent idiots: a 'hack' is what happens when sublime understanding of a concept allows you to do something wholly wonderful and unexpected with a technology."

There's even a mention of Amazon Hacks after some good-natured ribbing. (Wal-Mart and Burger King Hacks? Come on! Everyone knows McDonald's has the tech-friendly wireless networks. ;) "...it's good stuff if you're unaware of the community aspects of Amazon users, or are looking for ways to integrate Amazon content into your Web site."

TypePad is go! (Congrats everyone at Six Apart!)

Someone built their own Segway, and showed exactly how they did it. [via Rael]

1. Start a weblog.
2. Add Google AdSense ads.
3. Make money.

Matt explains why targeting is crucial for this to work. That's why this site made $28 in the last three months, and PVRblogs makes enough to buy an aeron chair each month. It bothers me to think that advertising is going to be the way to pay people for their work on the web. I thought we could do better than television.

Traditional book publishers should also read this article. It could be more lucrative for an author to keep a weblog on a subject than write a book on a subject.