This is the latest example of a strange marketing strategy by AI companies. Instead of selling products based on helpful features and letting users decide, executives often deploy scare tactics that essentially warn people they will become obsolete if they don't get on the AI bandwagon.
No hint of desperation here. I'm sure the quarterly numbers for adoption and engagement are off the charts and the only reason to strong arm people is because he's excited about the potential of the technology.
Business Insider