"Here is what I am not allowed to do: write things that are known to be false, with or without the intention to mislead. There’s an ethical reason for this, and a practical one. The ethical reason is that it’s not okay to intentionally deceive people — especially when the consequences of the deception are potentially deadly, as they are with vaccine misinformation. The practical reason is that it introduces liabilities for the publisher."
It's almost like new media companies like Spotify think they are inventing something new (it's not journalism!) so there's no accountability.
Elizabeth Spiers