I might be interested in the Olympics if I could get an alternative view of them. I'd love to see some of the athletes keeping a daily weblog; describing the events from their unique perspective and posting pictures. While I was flipping channels the other night, I saw that some of the people marching in the Parade of Participating Nations had camcorders. They should be posting that footage on the web.
But the IOC has strict rules about who can say what. It's against the IOC rules for an athlete to write anything about the games while they're happening. Only NBC can decide how people will view the event. And it's a sappy, painful view.
If I was NBC, I'd capture the personality of the Olympics by distributing camcorders to as many participating people possible and let them film whatever they want. I'm sure it wouldn't be professional, but I'd rather watch personal, amateur footage instead of those over-produced packages. And the athletes should interview each other.
I'm sure the Olympics are a real event...not just a TV event. And it's the event without scripts that would be emotional.